Since the Financial Services Industry urged insurers not to misled customers the standard of car insurance advertising has greatly improved.
Early in 2007 the financial services watchdog revealed that less than half of car insurance providers were completely honest in the promotional material released. In April 2007 there was a ten-day investigation into home and car insurance advertisements, during this the FSA found claims about potential savings were true in 94% of cases. Even the 6% that were not true were not lying outright, as the measures applied by the FSA were strict and asked whether the majority of potential car insurance customers would be able to make the savings that were advertised.
Vernon Everitt, FSA director of retail themes said customer should “"look beyond headline savings and other claims" to ensure they get the car insurance cover that is best suited to their needs.”