Former 60’s pop star Iggy Pop is set to front a new advertisement urging car insurance customers to secure their policy online.

Insurance provider Swiftcover.com, have revealed their latest plan of action which will show the former punk rocker lead singer urge consumers to ‘’get a life’’ by quickly and efficiently securing car insurance online.

Tina Shortle, marketing director at swiftcover.com, said: "The new campaign is an exciting step for Swiftcover.com and one which we think will create great stand out in this highly competitive marketplace."