The insurance provider, Junction has announced that it will be joining forces with the breakdown company RAC. The firm has also previously joined with the high street bank HSBC, to provide car insurance to customers.

The partnership aims to allow new and existing RAC customers to purchase car insurance for their vehicles. However new aspects have been added to this merger that were not seen with the HSBC union. For the first time, Junction has integrated its own customer contact system externally, allowing for calls to be taken by RAC's existing contact centre, rather than through Junction's in-house advisors.

Saj Arshad, director of RAC membership said: "The RAC brand is recognised for its motoring expertise and ability to provide the right solution for all motorists and has a highly experienced RAC sales, renewals and service team based in Norwich. Junction's integration with this existing operation will create a brand new business model that retains and builds on that excellent experience and knowledge.”

Peter Thompson, Managing Director of Junction, said: "RAC is probably the UK's most powerful motoring brand, with a heritage of 111 years and a very loyal customer base. The trust that people have for the brand is unrivalled and presents a huge opportunity for growth. But with that trust comes high expectation and it is vital that product quality and customer service are exceptionally high, to reflect RAC's brand values.”