It has been revealed that a new guide has been published on the internet to help consumers purchase car insurance cover over the internet.

The guide was developed by the Association of British Insurers (ABI), a consumer advocate group and a number of price comparison websites.

The idea of the guide is to help people who buy general insurance, such as motor and home protection, to help them identify the best policies available.

Nick Starling, the ABI's director of general insurance and health, said: “Using the internet can enable consumers to get the best policy at the most competitive price. But the ease and speed of going online must be balanced with ensuring that people understand the terms, conditions and cover of the policies they are comparing.

“These guidelines will help ensure that customers get the best possible deal when buying general insurance products online, and we urge all online insurance providers to adopt them without delay.”