A health insurer is introducing a new discount scheme as the “first of a number of exciting initiatives” to provide its customers with a “healthier lifestyle”, it has been revealed.

All customers of Norwich Union Healthcare Private Medical Insurance, Income Protection, Group Risk and Occupational Health, can now benefit from discounts ranging from 15-40 per cent off depending on the chosen facility, at Fitness First and Livingwell fitness clubs.

Norwich Union Healthcare recently announced its new partnership agreement with the two health and fitness providers and have introduced the discounts to help its customers “lead a healthier lifestyle.”

It also offers discounts to Bodysense, Kinetika, Fitness Express health clubs and various other independent facilities.

The health insurer stated that the scheme is the first of many that will be launched this year as part of its NU Get Active initiative.

Head of Propositions Management & Market Development at Norwich Union Healthcare, Rebecca Freebody, said: “Norwich Union Healthcare is committed to the health and wellbeing of our customers and this is the first of a number of exciting initiatives we’re launching this year, designed to help our customers lead a healthier lifestyle.”