Those who exercise in their middle age could see their health insurance premiums fall in the future, research has revealed.

According to a research team based in Sweden, middle aged Brits carrying out regular exercise would be more likely to improve their personal health and reduce the risk of premature death.

The team stated that “Increased physical activity in middle age increases longevity after an induction period of up to ten years of no benefit."

The research, which had been published in the British Medical Journal, found that if insurance firms take the findings under consideration when providing suitable policies, health insurance customers may find their premiums lowered in the future.

Nurse Cathy Ross, of the British Heart Foundation, said: “Being active at any age helps control your weight, reduce blood pressure and cholesterol and will provide long-term benefits for your heart health and general health.”

In recent weeks, Norwich Union Healthcare Private Medical Insurance announced that it will be offering its customers discounts for gym membership to help its customers “lead a healthier lifestyle.”

Head of Propositions Management & Market Development at Norwich Union Healthcare, Rebecca Freebody, said: “Norwich Union Healthcare is committed to the health and wellbeing of our customers and this is the first of a number of exciting initiatives we’re launching this year, designed to help our customers lead a healthier lifestyle.”