In a bid to make a mark in the US markets, UK based general and life insurance company, Aviva, has declared its plans to list itself up on the New York stock exchange (NYSE).

The fifth largest company in the world in life and general insurance on the basis of gross premium aggregate, revealed that it will begin its trading activity on the 20th of October.

This will be on the heels of the public offering that the company announced a partial public offering of its Dutch, Delta Lloyd faction.

Andrew Moss chief executive for Aviva expressed his presentiment on entering the US market.

He said that the US represented a strategically vital and key market on a global scale and will represent a worthwhile opportunity for growth.

While Moss may have spoken with a whiff of optimism at listing Aviva on the US market, there are analysts who are expressing their skepticism.

One of them said that refined investors in the US managed to get a listing and shares in the UK. However, not a single UK company has profited from a dual listing.

However not all analysts are looking at the cloud. There are those like analyst Jean d’Herbecourt who sees a silver lining for the life insurance company. D’Herbecourt has predicted a £1.3 billion gain from Aviva’s debut in the US.