Life Insurance -
Asda life insurance cover popularity continues to grow - 05/03/2008
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Asda has sold more than £1 billion in protection cover in the last year since the firm’s partnership with Lifesearch. The supermarket’s customers have been buying up the cheap cover since the partnership began.
Asda Life has written 8,119 cover policies in the last year, the firm has also seen its policy sales double compared to the previous year. This reflects the quality of the policies offered and the growing popularity of life insurance in the UK. This is good news for insurers, brokers and life insurance companies.
Gev Lynott, director of financial services with Asda, said: “We are very proud of our life insurance and protection proposition with LifeSearch and the results reflect the hard work and dedication we have all put in this last year.”
Branching into the insurance market was both a brave and wise move for the supermarket firm, and one that is proving profitable for Asda and its partner Lifesearch.
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