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Life Insurance -
Aviva Group leaves its parent group - 30/04/2008 |
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Insurance firm Aviva - the fifth largest in the world - is to drop one of its parent company brands, Norwich Union as Aviva becomes its global consumer brand.
Norwich Union, the UK’s largest provider of life insurance, established the Aviva group, through a merger with the Australian insurance firm, CGU in 2000.
Aviva group chief executive Andrew Moss explained the move was part of creating a global brand.
He said: "In today's world people are becoming more mobile and are targeted by international brands competing for their business across borders through the global media. For our customers, the Aviva name will be recognisable and will represent the same quality, financial strength and security wherever they do business with us."
However not all showed approval to the move, Sarah Bailey, a journalist from Norwich, was shocked by the decision. She said: "This is 200 years of heritage down the pan. "With call centres going out to India, Aviva now seems to be stepping away from Norwich. Norwich Union is firmly part of the identity of Norwich, so it is a shame to lose the firm."
She concluded: "It could well cost Aviva quite a few customers in Norwich."
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