The life insurance provider Scottish Widow has announced that it will donating one pound to the British Heart Foundation (BHF) for every Scottish Widows ‘Protection For Life’ policy sold. The move is similar to that of the Lloyds TSB and Scottish Widows' two year partnership, which launched in July 2008 when the BHF became their charity of choice.

As part of this plan, all money raised between 2008 and 2010 by the Lloyds TSB Group will be used to help fund 15 new BHF heart nurses in local communities providing more heart patients and their families with the vital care and support they need.

Scottish Widows' protection market director, Richard Jones said: "We are very pleased to bolster our two year partnership with BHF through our ‘Protection For Life’ campaign as well as providing our customers with this cash-back opportunity.

“With around 47 per cent of households relying on two incomes to run the family home, millions of families are leaving themselves at risk of being unable to survive financially without adequate protection. If one of the breadwinners became unable to work as a result of critical illness, death, disability or due to an accident, many could find themselves and their families in serious difficulty without the necessary cover.

“At a time when families are experiencing increasing financial difficulty, making an early New Year's resolution to insure their most important possession, their loved ones, not only gives peace of mind but also a bit of extra cash back into their pockets."