It has been revealed that a major food franchise has launched a new life insurance partnership with a big time insurer of pensions and cover.

All new customers taking out the cover from the retailer will have their policy underwritten by the financial services group.

The retailer is selling life insurance with or without critical illness protection, a standalone CI plan; and an over 50s plan.

New clients will be able to purchase the insurance cover via the telephone with its dedicated sales team or over the website.

Trevor Matthews, chief executive officer from the pension’s financial organisation, said the launch marked “an exciting new chapter” for the firm.

“The new arrangement opens up a whole new market for the protection side of our business. We are pleased that through this new partnership we can extend our product offering to potential customers directly,” he added.