The sweet life appears to be spreading into the financial industries.

News of the US-based confectionary, Kraft, bidding to take over the well known UK based chocolate maker, Cadbury has been wide spread for some time now.

Cadbury has declined the bid from Kraft on a number of occasions, stating that their bid undervalues the chocolate makers worth.

The most recent news which was reported is that the chief executive of Kraft, Irene Rosenfield, is planning to meet with Cadbury top investors - most of which are life insurance sharers.

However these life insurer shareholders are keeping a firm grip on the business, as reports say they are showing no interest in meeting with Ms Rosenfield.

Life insurers show interest in chocolate

Cadbury shareholders include an insurance firm which provides financial provisions in the form of life insurance policies and pensions, to more than six million people in the UK. The company was founded in 1836 and is one of the UK's largest financial companies.

Another investor in Cadbury is a pension group and is one of Europe's largest asset management companies. The organisation manages funds which are worth up to £92.06 billion, for a wide range of UK clients, as well as those in other overseas countries, including individual investors and charities.

A further investor is a life and health insurance provider. The company, which is based in Edinburgh, Scotland, was established in 1825. It works to provides life assurance and pensions, investment management as well as healthcare insurance products, to more than 6.5 million customers worldwide.

The company describes itself as: "Inspired by life, we provide meaningful solutions, flexibility and support to build our customers' confidence in their future wealth and wellbeing."

The group provides life cover and other insurance related services to people n countries ranging from the United Kingdom, Europe, North America and Asia Pacific.

Multi-purpose sweet treat

Chocolate has long been linked to the wellbeing and health benefits. In its purest forms it is packed with antioxidants, and also includes chemicals which scientists state, can release hormones which help to make people calmer and happier. The sweet treat has also been reported to be an aphrodisiac.

Chocolate has been used in massage therapies and also as a provision of sugar for people who suffer from low insulin in their blood.

However, as with much consumption, too much of can one kind of food can be bad for your health - this also expands to chocolate.

A life insurance policy can provide the financial assistance for people needing to take up medical treatment due to health conditions that they are facing.

The fact that life insurance companies are key investors in the Cadbury organisation can show their interest in the wellbeing of consumers who can also be life insurance holders.

A life insurance policy can also provide financial assistance for people who may be out of work but still needing to pay for expenses such as mortgage repayments.

In the instance of Kraft taking over Cadbury in the £10.5 billion hostile takeover bid, a number of workers from the UK confectionary may be out of work and in need of the financial assistance that can come from a life insurance policy.

However, it seems that other sweet toothed firms are keeping their eye on Cadbury, as another US-based confectionary group, Hershey and the Italian chocolatier, Ferrero, are also interested in Cadbury. Ferrero is reportedly looking into raising $4.5 billion for a possible bid.