British travellers are choosing to book their holidays at the last minute, in the hopes of cutting costs. According to the travel firm, InsureandGo, holidaymakers, wait until the last minute so that they can benefit from cheaper prices and “snap up bargain deals.”

Perry Wilson, founder of the company believes that travellers are choosing this option, so that they can make the most of competition on the high street, where some firms have been seen to be beating their prices down, by as much as 60 per cent.

He said: “People are buying their insurance at the last minute a lot more this winter than they have done in the last two years. We think this is a good indicator that people are booking last-minute holidays.”

Sue Ockwell, a spokesperson for the Association of Independent Tour Operators, recently recommended that families buy an annual travel insurance policy, as they can benefit from these policies more.